SYDNEY • EST. 2012
STILL OBSESSING
STILL OBSESSING
OVER THE
HARDWARE.
We've been designing handbags and accessories since 2012 and we still get unreasonably excited about a good zipper pull. Not corporate. Not fast fashion. Just deliberate design, made to go the distance.
GRS CERTIFIED MATERIALS
EST. 2012
BUILT TO LAST
SYDNEY DESIGNED
THE STORY
Shop now
Sydney based, family run.
It started with a simple belief that a bag should be beautiful and built to last. We're a tight-knit team based in Sydney, and every decision we make comes back to that belief. We obsess over the hardware so you don't have to. We fuss over the lining because we know you'll notice. We redesign until we get it right, even when "good enough" would have been easier.
We're not a faceless brand. We're the friend who admits a design took eighteen months to perfect because we wouldn't settle.
01
CONSIDERED.
NOT ACCIDENTAL.
Every bag starts with a problem to solve. Too heavy, not enough pockets, strap too short. We design from the inside out -function first, then the colour that makes you smile every time you pick it up.
02
THE DETAILS ARE THE POINT.
The weighted feel of the hardware. The way our signature plaits catch the light. The accent lining that's a little surprise every time you open. These aren't accidents - they're years of iteration.
03
BOLD COLOUR. NO APOLOGY.
Sure we love our neutrals, but colour is our superpower. We love bright - cobalt, fuchsia, green and lemon - because life is too short for a bag that blends in. The colour is your statement.
SUSTAINABILITY
EVOLVING
EVOLVING
WITH PURPOSE
1
90% recycled. Still going.
Our PU and nylon are GRS-certified recycled materials - that's 90% of our range. The remaining 10%? We'll get there.
2
GRS CERTIFIED
We're transitioning to Global Recycled Standards certified materials.
3
BUILT TO LAST.
We design bags that outlast trends. Considered design, quality hardware, and materials that hold up to real life.
"
The kind of brand people ask about. Not because we shout the loudest - because the design speaks for itself.
Elms+King · Sydney · Est. 2012